Director, Global Field Marketing
- On Site
- Rolle, Vaud, Switzerland
- Boston, Massachusetts, United States
- Marketing & Communications
- Full-time
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Are you commercially astute, with experience leading demand generation, and driving the creation of sales-qualified opportunities in a complex, international environment? Do you want to work at the convergence of healthcare and technology? Join SOPHiA GENETICS as our new Director, Field Marketing.
Ideally you will be in proximity to our Switzerland (Rolle) or US (Boston) Corporate Offices. International relocators (EU5) welcome.
Your Mission
Reporting to the VP, Marketing and leading our Regional/Field marketing team, you will be the driving force behind our demand generation initiatives, including field and digital marketing.
- Responsible for generating pipeline and sales opportunities supporting our Clinical and BioPharma businesses through the creation of world-class outreach programs
- Set the global field marketing strategy, and translate into regionalised activity that delivers impact in target markets
- Partner and collaborate closely with sales, product teams and a diverse set of stakeholders, ensuring buy in and alignment on the implementation of marketing strategies and achieving business goals
- Build multi-channel campaigns and works in symbiosis with the Event Team, the Content & Proposition Team, Digital Marketing, Digital Operations and leads projects and actions across the team to meet lead generation objectives
- Directly lead the field marketing team, defining objectives and driving execution and delivery against funnel and pipeline.
Requirements
To be successful in this role, we see you bringing:
- 8+ years leading global or international teams in a commercial marketing enviornment.
- International industry experience leading demand creation and lead generations for a B2B Data, Cloud-Computing or complex software environment is critical. Further knowledge healthcare domains beneficial but not a prerequesite.
- A track record of success owning and operating a field marketing operation, capable of demonstrating global ROI.
- Complete fluency in marketing technologies including Pardot and Salesforce, Google Analytics, marketing automation and social media tools.
- A results and solutions-orientated mindset, capable of thriving in a complex, multicultural and rapid change organisation sitting at the forefront of innovation.
Benefits
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth to our new business unit.
Business recognition and accolades include:
- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup - 2020
- Top 10 European biotechs startup to watch - 2021
- Top 25 East-Coast Biotech to watch - 2021
This role can be based at any of our corporate office locations (Boston MA, Bidart France or Lausanne Switzerland).
- A flexible, friendly and international working environment with a collaborative atmosphere
- An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
- A fast-growing company with plenty of opportunity for personal growth and development
- A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning
The Process
Apply now with your CV and any supporting information. For further information, contact our Lead Talent Acquisition Partner.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholder from across the business.
Starting Date: ASAP
Contract: Full-Time, Permanent